Why VIP labelling is becoming vital for brand success

With growing consumer demand for personalized and eco-friendly products, Variable Information Printing (VIP) is no longer a luxury – it’s a necessity for brand success. Emerging trends in sustainability, technology integration, and compliance requirements are driving innovation in this sector.

On December 5th 2024, Label & Narrow Web hosted a webinar with Appvion to discuss the latest trends and developments in Variable Information Printing. Skanem Africa joined in to get the latest scoop on how VIP will reshape brand success in 2025 and the coming years.

Efficiency meets versatility with direct thermal printing

Direct thermal printing is becoming a preferred choice for VIP labelling due to its simplicity and adaptability across various applications. Direct thermal printing has several advantages:

• Eco-friendly: Eliminates the need for additional consumables like ink, making it an efficient and sustainable solution​
• Durable: Advances in coatings and chemistries enable direct thermal labels to perform in high-moisture, hot and cold environments
• Mobile Applications: Portable and remote printing options are expanding the reach of VIP labels, especially for sectors like retail and logistics​​

Sustainability as the core driver for innovation

The eco-awakening among consumers and businesses is steering VIP labelling toward sustainable practices:

• Linerless Labels: Reducing waste by eliminating the liner, these labels offer environmental and cost benefits​​
• Monomaterials: Ensuring compatibility between packaging and labels enhances recyclability and supports circular economy goals​
• Energy Efficiency: Solar power and LED curing systems in manufacturing are cutting energy consumption and reducing carbon footprints​

Read more: Do you have a sustainable plan for your packaging and labelling?

Enhancing consumer engagement through smart labels

VIP labelling is increasingly incorporating interactive features like QR codes and Augmented Reality (AR). These tools provide customers with product information, promotions, and brand stories at their fingertips​​.

Real-time data can be used to share information on product origins and sustainability efforts. Additionally, you can tailor content to resonate with individual consumer preferences​​.

Regulatory pressures are shaping the future of VIP

Global and regional regulations demand labels that clearly communicate product safety and origin. Additionally, rules and legislation are driving the adoption of sustainable VIP solutions.

Brands must anticipate regulatory changes by transitioning to compliant materials, such as phenol-free substrates, to avoid hefty fines and maintain consumer trust. VIP makes it easier to comply with changing rules and regulations.

Read more: How VIP can help your operations and compliance

The future of VIP labelling lies in its ability to adapt to evolving regulations, embrace sustainable practices, and enhance consumer interaction. By investing in innovative materials, technologies, and strategies, brands can not only meet industry demands but also foster long-term loyalty and trust among consumers.