Incorporating VIP (Variable Information Printing) can boost your operations throughout the entire labelling process, regardless of company size. It can also help manufacturers comply with laws and regulations in Kenya and across Africa.
In addition to printing 'pick-me-off-the-shelf' labels, VIP also has specific functions. The VIP process first involves the use of thermal transfer ribbons and ink to print variable data onto label substrates. The variable data can consist of names, addresses, dates, or promotional content.
In a fast-paced, digitized world, the information on labels also needs to be correct, reliable, and easily accessible at any time to meet legislative requirements.
Below, we have summarized six ways that VIP can help boost your manufacturing process.
1. Variable information is legislative
Providing necessary and accurate variable information is not just expected throughout the value chain; it is also required by law. Access to necessary information should be found either on the label or directly on the packaging.
You can read more about labelling requirements from KEBS (Kenya Bureau of Standards). Examples of required variable information are the 'Best before' and 'Production' dates on products that need special labelling, such as vegetables.
To make compliance easier, Skanem Africa provides VIP printers, labels, and ribbons, as well as full service on all printers. This way, you can be sure you have everything you need and that it complies with regulations.
Read more: How much should your labels be able to endure?
2. Track and Trace
Access to accurate information is vital across the entire supply chain. This can be done using Track and Trace labels in the form of regular bar codes or QR codes. Different partners and systems with access can then trace the variable data at any time.
3. Authentication
VIP is also concerned with authenticity, meaning it must be possible to scan and verify codes, whether they are printed on labels or directly on the packaging. Track and Trace labels are designed for authentication and add an extra layer of security to the product to prevent alterations.
Read more: Packaging and labelling: Avoiding tension and blame-shifting after product launch
4. Interaction and Promotion
Sometimes, it’s beneficial to include some interactive feature using:
- Bar codes
- QR codes
- Unique codes or lettering
During a promotion or campaign, you can use VIP to add another dimension to your labels that the end consumer can engage with. Customers can scan or type the code into their smartphone and receive additional information about the product.
5. Facilitating logistics
Efficient operations require real-time tracking of product location. VIP streamlines the printing and labelling processes and simplifies information management and tracking.
Whether your business is a small farm shop or a big industrial company, you need to be able to track materials in the warehouse when the goods come in, through production, and through to finished goods. Knowing what time products arrive and leave is easily enabled using VIP.
Manufacturers will benefit from having barcoding in-house, as it enhances logistics. Skanem Africa can provide the correct printers as a one-time purchase and distribute the right label and ribbon materials your company needs to boost operations.
Read more: 3 industries that highly benefit from VIP
6. Equipment and materials
To ensure high print quality, the printer, ribbon, and substrate must match. Labels are mainly decorative or plain and essential for conveying information. Ribbons are used to transfer the ink with the variable data onto the label and must be adjusted to the type of substrate in use.
In many cases, there may be a need for different or several types of labels and corresponding thermal transfer ribbons. For instance, some products need self-adhesive labels, while others need information printed on textiles. VIP can be used on various materials, even textiles.
As a well-established ribbon reseller, Skanem Africa can help you choose the right ribbon and label depending on your company's specific packaging and labelling needs.
Read more: A complete guide to choosing the right materials for VIP
VIP enables an all-in-one solution for your labels
Remember that complying with labelling laws and regulations should be a priority. Using VIP makes this process easier and more efficient while allowing for tailor-made labels at the same time. Moreover, labels become traceable and trackable across the entire supply chain, enabling access to correct information for authentication. VIP also allows consumers to interact with the labels.
VIP facilitates smooth in-house processes, as products and packages can be easily stored and found again. Lastly, remember that the printer, label, and ribbon need to match. Reach out to us, and we will be happy to guide you in choosing the most suitable VIP printers and materials for your needs.
