Anirudh Shetye

    Sales & Marketing Marketing Manager at Skanem Kenya, and expert on labelling topics within the Beverage & Food sector, Automative and Sustainability. Skanem Africa (aka Skanem Interlabels Nairobi LTD) is an industry leader in Food Labelling, Beverage Labelling, Self Adhesive Labels, Hand Labels, Personal Care Labelling, Home Care Labelling, Smart Labels, Flexible Packaging Films, In-Mould Labels, Labeling Machines, Wet Glue Labels, BOPP Labels and Shrink Sleeve Labels in Kenya and the entire East African region.

    Latest posts

    How much should your labels be able to endure?

    10/12/2024

    Once applied, labels face various external challenges throughout their life cycle, which they must withstand. The specific challenges depend on the environment they'll be exposed to. Let's explore key factors in production, usage, legislation, and sustainability that could impact the durability of your labels.

    Topics: Label Printer Kenya, Label Printer Africa, Labels Africa

    Great customer experience begins on the store shelf

    5/12/2023

    Before a customer buys your products, they have interactions and experiences with both your brand and product. The packaging and label design can decide whether that experience turns out to be good or bad.

    Topics: Label design, Label Printing Kenya, Labels Kenya, Label Printing Africa, Labels Africa

    A guide for choosing cost-efficient and sustainable label materials

    24/10/2023

    Matching products with the correct labelling materials isn’t always a straightforward process and varies between industries. Especially when the relation between cost and sustainability needs to be considered.

    Topics: Sustainable label material, Label manufacturer Africa, Labels Africa

    How psychology and sensory marketing can boost your product sales

    12/10/2023

    Did you know that your packaging and label trigger the mental process needed to buy your product? Because they are the consumer's first encounter with your product, they directly influence the decision-making journey.

    Topics: Labels Kenya, Label manufacturer Kenya, Label manufacturer Africa, Labels Africa

    About The Skanem Blog Africa

    Keep up to date on the latest labelling and packaging trends and possibilities – from materials, colours and design – to branding, cost and supply chain optimization. Sustainability and innovation are strong driving forces for Skanem Africa, and we hope it’s an important part of your product development as well. We've gathered our industry experts to share practical experience on The Skanem Blog Africa to hopefully help you develop the very best label and packaging solutions for your products.

     

    Visit our company page: www.skanem.ke

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