Anirudh Shetye
Sales & Marketing Marketing Manager at Skanem Kenya, and expert on labelling topics within the Beverage & Food sector, Automative and Sustainability. Skanem Africa (aka Skanem Interlabels Nairobi LTD) is an industry leader in Food Labelling, Beverage Labelling, Self Adhesive Labels, Hand Labels, Personal Care Labelling, Home Care Labelling, Smart Labels, Flexible Packaging Films, In-Mould Labels, Labeling Machines, Wet Glue Labels, BOPP Labels and Shrink Sleeve Labels in Kenya and the entire East African region.
Before a customer buys your products, they have interactions and experiences with both your brand and product. The packaging and label design can decide whether that experience turns out to be good or bad.
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Topics:
Label design,
Label Printing Kenya,
Labels Kenya,
Label Printing Africa,
Labels Africa
Matching products with the correct labelling materials isn’t always a straightforward process and varies between industries. Especially when the relation between cost and sustainability needs to be considered.
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Topics:
Sustainable label material,
Label manufacturer Africa,
Labels Africa
Did you know that your packaging and label trigger the mental process needed to buy your product? Because they are the consumer's first encounter with your product, they directly influence the decision-making journey.
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Topics:
Labels Kenya,
Label manufacturer Kenya,
Label manufacturer Africa,
Labels Africa
After application and throughout their life cycle, labels will often encounter various external aggressors, which they will have to withstand. Which ones they encounter depends on the environment they'll be exposed to. Let's look at some critical aspects within production, use, legislation and sustainability that might affect your labels.
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Topics:
Label Printer Kenya,
Label Printer Africa,
Labels Africa
