How to differentiate your labelling and packaging from the crowd

    21/05/2024

    With smart labelling formats, inviting textures, and strategic design elements, you'll be able to demand customers' attention and trigger their curiosity – straight from the shelves of any African store.

    Topics: Label design, Labels Kenya, Label manufacturer Kenya, Label manufacturer Africa, Labels Africa

    Great customer experience begins on the store shelf

    5/12/2023

    Before a customer buys your products, they have interactions and experiences with both your brand and product. The packaging and label design can decide whether that experience turns out to be good or bad.

    Topics: Label design, Label Printing Kenya, Labels Kenya, Label Printing Africa, Labels Africa

    How psychology and sensory marketing can boost your product sales

    12/10/2023

    Did you know that your packaging and label trigger the mental process needed to buy your product? Because they are the consumer's first encounter with your product, they directly influence the decision-making journey.

    Topics: Labels Kenya, Label manufacturer Kenya, Label manufacturer Africa, Labels Africa

    Here’s how you can track your labels from order to delivery

    26/09/2023

    Following your label order should be simple and easily accessible anywhere, at any time. Our online tool – Siteline – lets you view your label library, approve label artwork, and track milestones in real time.

    Topics: Labels Kenya, Label manufacturer Kenya, Label manufacturer Africa, Labels Africa

    Do you have a sustainable plan for your packaging and labelling?

    28/03/2023

    Materials that can be recycled or that have been produced using renewable energy are classified as environmentally friendly. However, materials that require fewer resources and less energy consumption to manufacture are not necessarily recyclable together.

    Topics: Labels Kenya, Recycling packaging Kenya, Sustainable packaging Kenya, Sustainable label material, Recycling packaging Africa

    Africa’s troubled market: Challenges, Possibilities and Changes

    24/08/2022

    Inflation in Kenya and across Africa has caused product prices to skyrocket. We are now experiencing both weakened currencies and lower consumer sentiment. However, there are ways for brand owners and manufacturers to adapt and make smaller changes that can act as lifeguards.

    Topics: Label Supply Chain, Labels Kenya, Labels Africa

    About The Skanem Blog Africa

    Keep up to date on the latest labelling and packaging trends and possibilities – from materials, colours and design – to branding, cost and supply chain optimization. Sustainability and innovation are strong driving forces for Skanem Africa, and we hope it’s an important part of your product development as well. We've gathered our industry experts to share practical experience on The Skanem Blog Africa to hopefully help you develop the very best label and packaging solutions for your products.

     

    Visit our company page: www.skanem.ke

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