How to optimize your brand visibility with In-Mold Labels

    25/06/2024

    Are you seeking a cutting-edge labelling solution to enhance your label's visual appeal? In-Mold labels (IML) may be your answer. In the ever-evolving realm of product branding and packaging, the advanced technology of IML offers a significant boost to your product's aesthetics and brand presence.

    Topics: Label manufacturer Kenya, Labels Africa

    How to differentiate your labelling and packaging from the crowd

    21/05/2024

    With smart labelling formats, inviting textures, and strategic design elements, you'll be able to demand customers' attention and trigger their curiosity – straight from the shelves of any African store.

    Topics: Label design, Labels Kenya, Label manufacturer Kenya, Label manufacturer Africa, Labels Africa

    Eco-Friendly and Sustainability trends for packaging and labelling in 2024

    16/01/2024

    Environmental awareness remains one of the main trends among consumers. According to the EY Future Consumer Index, as many as 73% – across national and generational borders – believe that companies are responsible for participating in the fight against climate change. Many expect that suppliers and manufacturers try to be part of the solution – not the problem – and preferably prove it before ...

    Topics: Label manufacturer Kenya, Sustainable label material, Sustainable packaging Africa

    How psychology and sensory marketing can boost your product sales

    12/10/2023

    Did you know that your packaging and label trigger the mental process needed to buy your product? Because they are the consumer's first encounter with your product, they directly influence the decision-making journey.

    Topics: Labels Kenya, Label manufacturer Kenya, Label manufacturer Africa, Labels Africa

    Here’s how you can track your labels from order to delivery

    26/09/2023

    Following your label order should be simple and easily accessible anywhere, at any time. Our online tool – Siteline – lets you view your label library, approve label artwork, and track milestones in real time.

    Topics: Labels Kenya, Label manufacturer Kenya, Label manufacturer Africa, Labels Africa

    Supply Chain 2023 - Is everything back to normal yet?

    6/06/2023

    Now that we are well into 2023, supply chain conditions have improved significantly compared to the last few years. Although the current state is stable in practically all industries, there are certain financial constraints that you, as a brand owner, should be aware of.

    Topics: Label Supply Chain, Label manufacturer Kenya, Label Printer Africa, Labels Africa

    Outlook for supply chain in 2023

    11/10/2022

    Disruption in the supply chain affects all areas in the labelling industry – from manufacturing to global logistics. As the demand for paper and filmic products is still high, carrying on in the same direction is no longer feasible, particularly due to skyrocketing energy costs. However, moving forward, brand owners do have options for navigating supply chains in a highly uncertain market.

    Topics: Label Supply Chain, Label manufacturer Kenya, Label manufacturer Africa

    Supply Chain Resiliency for brand owners in 2022

    5/04/2022

    As we are all aware, the strong demand for self-adhesive and filmic materials across various sectors – in combination with substantial increase of energy cost as well as interruptions and bottlenecks in supply and global logistics – has led to increased pressure on availability and pricing in the labelling and packaging market. How does that affect you as a brand owner?

    Topics: Label Printing Kenya, Label manufacturer Kenya

    About The Skanem Blog Africa

    Keep up to date on the latest labelling and packaging trends and possibilities – from materials, colours and design – to branding, cost and supply chain optimization. Sustainability and innovation are strong driving forces for Skanem Africa, and we hope it’s an important part of your product development as well. We've gathered our industry experts to share practical experience on The Skanem Blog Africa to hopefully help you develop the very best label and packaging solutions for your products.

     

    Visit our company page: www.skanem.ke

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