5 key factors to consider before developing your new product

    5 key factors to consider before developing your new product

    24/09/2024

    Creating new products is at the heart of every budding business, and offers the potential to solve real customer issues and drive growth. To ensure a strong foundation for success, ensure your team conducts thorough market research within five critical areas.
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    Topics: Label Printing Africa

    Great customer experience begins on the store shelf

    Great customer experience begins on the store shelf

    5/12/2023

    Before a customer buys your products, they have interactions and experiences with both your brand and product. The packaging and label design can decide whether that experience turns out to be good or bad.
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    Topics: Label design, Label Printing Kenya, Labels Kenya, Label Printing Africa, Labels Africa

    3 ways to boost productivity with an automated labelling machine

    3 ways to boost productivity with an automated labelling machine

    7/11/2023

    Optimizing efficiency levels isn’t always possible with a traditional labelling machine. You can save valuable time and streamline production processes by exchanging it for a modern, automated machine. Additionally, it can greatly improve your product’s visual appeal and minimize label material waste.
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    Topics: Label manufacturer Africa, Label Printing Africa, Labels Africa

    3 approaches to brand consistency for brand owners

    3 approaches to brand consistency for brand owners

    1/08/2023

    Have you ever envisioned how your customers perceive your brand and product? It should be easy to recognize your brand, what it stands for, and what your product does through the right means of communication. Achieving brand consistency helps you attract consumers and continuously build trust.
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    Topics: Label design, Sustainable label material, Label manufacturer Africa, Label Printing Africa

    4 key takeaways from Skanem Africa in 2022

    4 key takeaways from Skanem Africa in 2022

    6/12/2022

    This past year has affected brand owners and manufacturers in multiple ways, forcing businesses to look for alternative, cost-effective measures. Often neglecting sustainability efforts. So, our focus has been to offer you a place to explore possibilities that can give your brand the best of both worlds.
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    Topics: Label manufacturer Africa, Label Printing Africa, Labels Africa

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    About The Skanem Blog Africa

    Keep up to date on the latest labelling and packaging trends and possibilities – from materials, colours and design – to branding, cost and supply chain optimization. Sustainability and innovation are strong driving forces for Skanem Africa, and we hope it’s an important part of your product development as well. We've gathered our industry experts to share practical experience on The Skanem Blog Africa to hopefully help you develop the very best label and packaging solutions for your products.

     

    Visit our company page: www.skanem.ke

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