How to optimize your brand visibility with In-Mold Labels

    25/06/2024

    Are you seeking a cutting-edge labelling solution to enhance your label's visual appeal? In-Mold labels (IML) may be your answer. In the ever-evolving realm of product branding and packaging, the advanced technology of IML offers a significant boost to your product's aesthetics and brand presence.

    Topics: Label manufacturer Kenya, Labels Africa

    Packaging and labelling: Avoiding blame-shifting after product launch

    4/06/2024

    Whenever multiple manufacturing companies collaborate on a new product, misunderstandings are more likely to occur. Working in one place, as one unit, can facilitate better coordination and lead to a more desirable product outcome.

    Topics: Label manufacturer Africa, Labels Africa

    How to differentiate your labelling and packaging from the crowd

    21/05/2024

    With smart labelling formats, inviting textures, and strategic design elements, you'll be able to demand customers' attention and trigger their curiosity – straight from the shelves of any African store.

    Topics: Label design, Labels Kenya, Label manufacturer Kenya, Label manufacturer Africa, Labels Africa

    5 elements to consider before designing your new labels

    30/04/2024

    Creating a new product label can be an intricate process. Not only should the label resonate with your brand identity, but also captivate consumers. However, there are several key factors you should be aware of to help you ensure a successful outcome.

    Topics: Label Printer Kenya, Label manufacturer Africa, Label Printer Africa, Labels Africa

    3 factors to consider when designing labels for value brands

    20/02/2024

    Consumers are becoming more conscious of their spending habits, opting for brands that offer them the best value for their money. Hence, if you're planning to create a value brand, it's essential to consider how you design your product label. This can help you keep both product prices and production costs low.

    Topics: Label design, Label manufacturer Africa, Labels Africa

    Insights from 2023 to help elevate your labels in 2024

    2/01/2024

    One of our main priorities is to lift your labels to the next level. That is why we always strive to acquire and share new knowledge, resources, tools, and methods that will help your brand succeed. Here are some of our main takeaways from the past year – that will be just as important to keep in mind well into 2024.

    Topics: Label manufacturer Africa, Labels Africa

    Great customer experience begins on the store shelf

    5/12/2023

    Before a customer buys your products, they have interactions and experiences with both your brand and product. The packaging and label design can decide whether that experience turns out to be good or bad.

    Topics: Label design, Label Printing Kenya, Labels Kenya, Label Printing Africa, Labels Africa

    3 ways to boost productivity with an automated labelling machine

    7/11/2023

    Optimizing efficiency levels isn’t always possible with a traditional labelling machine. You can save valuable time and streamline production processes by exchanging it for a modern, automated machine. Additionally, it can greatly improve your product’s visual appeal and minimize label material waste.

    Topics: Label manufacturer Africa, Label Printing Africa, Labels Africa

    A guide for choosing cost-efficient and sustainable label materials

    24/10/2023

    Matching products with the correct labelling materials isn’t always a straightforward process and varies between industries. Especially when the relation between cost and sustainability needs to be considered.

    Topics: Sustainable label material, Label manufacturer Africa, Labels Africa

    How psychology and sensory marketing can boost your product sales

    12/10/2023

    Did you know that your packaging and label trigger the mental process needed to buy your product? Because they are the consumer's first encounter with your product, they directly influence the decision-making journey.

    Topics: Labels Kenya, Label manufacturer Kenya, Label manufacturer Africa, Labels Africa

    About The Skanem Blog Africa

    Keep up to date on the latest labelling and packaging trends and possibilities – from materials, colours and design – to branding, cost and supply chain optimization. Sustainability and innovation are strong driving forces for Skanem Africa, and we hope it’s an important part of your product development as well. We've gathered our industry experts to share practical experience on The Skanem Blog Africa to hopefully help you develop the very best label and packaging solutions for your products.

     

    Visit our company page: www.skanem.ke

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