How to differentiate your labelling and packaging from the crowd

21/05/2024

With smart labelling formats, inviting textures, and strategic design elements, you'll be able to demand customers' attention and trigger their curiosity – straight from the shelves of any African store.

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Topics: Label design, Labels Kenya, Label manufacturer Kenya, Label manufacturer Africa, Labels Africa

3 factors to consider when designing labels for value brands

20/02/2024

Consumers are becoming more conscious of their spending habits, opting for brands that offer them the best value for their money. Hence, if you're planning to create a value brand, it's essential to consider how you design your product label. This can help you keep both product prices and production costs low.

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Topics: Label design, Label manufacturer Africa, Labels Africa

Great customer experience begins on the store shelf

5/12/2023

Before a customer buys your products, they have interactions and experiences with both your brand and product. The packaging and label design can decide whether that experience turns out to be good or bad.

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Topics: Label design, Label Printing Kenya, Labels Kenya, Label Printing Africa, Labels Africa

3 approaches to brand consistency for brand owners

1/08/2023

Have you ever envisioned how your customers perceive your brand and product? It should be easy to recognize your brand, what it stands for, and what your product does through the right means of communication. Achieving brand consistency helps you attract consumers and continuously build trust.

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Topics: Label design, Sustainable label material, Label manufacturer Africa, Label Printing Africa

How to differentiate your labelling and packaging from the crowd

3 factors to consider when designing labels for value brands

Great customer experience begins on the store shelf

3 approaches to brand consistency for brand owners

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How to differentiate your labelling and packaging from the crowd

3 factors to consider when designing labels for value brands

Great customer experience begins on the store shelf

3 approaches to brand consistency for brand owners

About The Skanem Blog Africa

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