Emmanuel Musyoka
Emmanuel Musyoka – Key Account Manager Skanem Africa – is a Graphic Designer by profession and a former head of Prepress at Skanem Africa. He has developed through the Flexographic field and acquired vast knowledge in Sales & Customer Relationship, Flexo Printing, Technical Sales & Support. Emmanuel is passionate about New Product Development and creating functional, shelf-appealing and sustainable labelling solutions.
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New product development is an exciting venture and lies at the core of every new business. The development project phase is meant to help an organization grow by creating new products or services that can help solve real customer problems. Before you begin, ensure your team performs in-depth market research, particularly within five crucial areas.
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