How psychology and sensory marketing can boost your product sales

    12/10/2023

    Did you know that your packaging and label trigger the mental process needed to buy your product? Because they are the consumer's first encounter with your product, they directly influence the decision-making journey.

    Topics: Labels Kenya, Label manufacturer Kenya, Label manufacturer Africa, Labels Africa

    Here’s how you can track your labels from order to delivery

    26/09/2023

    Following your label order should be simple and easily accessible anywhere, at any time. Our online tool – Siteline – lets you view your label library, approve label artwork, and track milestones in real time.

    Topics: Labels Kenya, Label manufacturer Kenya, Label manufacturer Africa, Labels Africa

    The power of labelling: Bridging the gap between brand and consumer

    12/09/2023

    A label is the only part of your product that expresses what your brand stands for and how it can contribute to your betterment. It’s also the first level of contact consumers have with your product. What might seem like a mere piece of paper is your best opportunity to convey your brand’s message quickly and effectively.

    Topics: Label manufacturer Africa, Label Printer Africa, Labels Africa

    How defect detection systems enhance label quality

    29/08/2023

    Producing high-quality labels is something we strive for here at Skanem Africa. Achieving that has much to do with meeting the specifications and requirements set by the customer. To avoid and minimize quality issues along the way, a smart defect detection system helps ensure that all stages of the printing process work seamlessly.

    Topics: Label manufacturer Africa, Label Printer Africa

    3 industries that highly benefit from VIP

    15/08/2023

    Printing digital information onto label materials, packaging, and products requires a seamless and well-functioning system. Many industries cannot do without one. And for some, it's required by law. VIP makes this process faster and improves quality, aiding both logistics and consumers in the long run.

    Topics: VIP labels, Variable Data Printing, Variable Information Printing

    3 approaches to brand consistency for brand owners

    1/08/2023

    Have you ever envisioned how your customers perceive your brand and product? It should be easy to recognize your brand, what it stands for, and what your product does through the right means of communication. Achieving brand consistency helps you attract consumers and continuously build trust.

    Topics: Label design, Sustainable label material, Label manufacturer Africa, Label Printing Africa

    Supply Chain 2023 - Is everything back to normal yet?

    6/06/2023

    Now that we are well into 2023, supply chain conditions have improved significantly compared to the last few years. Although the current state is stable in practically all industries, there are certain financial constraints that you, as a brand owner, should be aware of.

    Topics: Label Supply Chain, Label manufacturer Kenya, Label Printer Africa, Labels Africa

    How much should your labels be able to endure?

    23/05/2023

    After application and throughout their life cycle, labels will often encounter various external aggressors, which they will have to withstand. Which ones they encounter depends on the environment they'll be exposed to. Let's look at some critical aspects within production, use, legislation and sustainability that might affect your labels.

    Topics: Label Printer Kenya, Label Printer Africa, Labels Africa

    5 key factors to consider before developing your new product

    9/05/2023

    New product development is an exciting venture and lies at the core of every new business. The development project phase is meant to help an organization grow by creating new products or services that can help solve real customer problems. Before you begin, ensure your team performs in-depth market research, particularly within five crucial areas.

    How to make your packaging more sustainable

    25/04/2023

    Sustainable packaging with innovative and smart functions is still gaining much attention from both manufacturers and consumers. However, sustainability is more complex than implementing a handful of measures with vague effects. You need to familiarise yourself with the correct and most effective measures that will help you care for the environment.

    Topics: Recycling packaging Kenya, Sustainable packaging Kenya, Sustainable packaging Africa, Recycling packaging Africa

    About The Skanem Blog Africa

    Keep up to date on the latest labelling and packaging trends and possibilities – from materials, colours and design – to branding, cost and supply chain optimization. Sustainability and innovation are strong driving forces for Skanem Africa, and we hope it’s an important part of your product development as well. We've gathered our industry experts to share practical experience on The Skanem Blog Africa to hopefully help you develop the very best label and packaging solutions for your products.

     

    Visit our company page: www.skanem.ke

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