Great customer experience begins on the store shelf

    5/12/2023

    Before a customer buys your products, they have interactions and experiences with both your brand and product. The packaging and label design can decide whether that experience turns out to be good or bad.

    Topics: Label design, Label Printing Kenya, Labels Kenya, Label Printing Africa, Labels Africa

    How monomaterials in packaging increase recycling and circular economy

    21/11/2023

    A monomaterial is formed when the packaging is made of the same material as the label. So, remember – if the labelling material differs from the component, the packaging might not be recyclable. As a consequence, this threatens the circular economy.

    Topics: Recycling packaging Kenya, Monomaterials Kenya, Monomaterials Africa, Sustainable packaging Africa, Recycling packaging Africa

    3 ways to boost productivity with an automated labelling machine

    7/11/2023

    Optimizing efficiency levels isn’t always possible with a traditional labelling machine. You can save valuable time and streamline production processes by exchanging it for a modern, automated machine. Additionally, it can greatly improve your product’s visual appeal and minimize label material waste.

    Topics: Label manufacturer Africa, Label Printing Africa, Labels Africa

    A guide for choosing cost-efficient and sustainable label materials

    24/10/2023

    Matching products with the correct labelling materials isn’t always a straightforward process and varies between industries. Especially when the relation between cost and sustainability needs to be considered.

    Topics: Sustainable label material, Label manufacturer Africa, Labels Africa

    How psychology and sensory marketing can boost your product sales

    12/10/2023

    Did you know that your packaging and label trigger the mental process needed to buy your product? Because they are the consumer's first encounter with your product, they directly influence the decision-making journey.

    Topics: Labels Kenya, Label manufacturer Kenya, Label manufacturer Africa, Labels Africa

    Here’s how you can track your labels from order to delivery

    26/09/2023

    Following your label order should be simple and easily accessible anywhere, at any time. Our online tool – Siteline – lets you view your label library, approve label artwork, and track milestones in real time.

    Topics: Labels Kenya, Label manufacturer Kenya, Label manufacturer Africa, Labels Africa

    The power of labelling: Bridging the gap between brand and consumer

    12/09/2023

    A label is the only part of your product that expresses what your brand stands for and how it can contribute to your betterment. It’s also the first level of contact consumers have with your product. What might seem like a mere piece of paper is your best opportunity to convey your brand’s message quickly and effectively.

    Topics: Label manufacturer Africa, Label Printer Africa, Labels Africa

    How defect detection systems enhance label quality

    29/08/2023

    Producing high-quality labels is something we strive for here at Skanem Africa. Achieving that has much to do with meeting the specifications and requirements set by the customer. To avoid and minimize quality issues along the way, a smart defect detection system helps ensure that all stages of the printing process work seamlessly.

    Topics: Label manufacturer Africa, Label Printer Africa

    3 industries that highly benefit from VIP

    15/08/2023

    Printing digital information onto label materials, packaging, and products requires a seamless and well-functioning system. Many industries cannot do without one. And for some, it's required by law. VIP makes this process faster and improves quality, aiding both logistics and consumers in the long run.

    Topics: VIP labels, Variable Data Printing, Variable Information Printing

    3 approaches to brand consistency for brand owners

    1/08/2023

    Have you ever envisioned how your customers perceive your brand and product? It should be easy to recognize your brand, what it stands for, and what your product does through the right means of communication. Achieving brand consistency helps you attract consumers and continuously build trust.

    Topics: Label design, Sustainable label material, Label manufacturer Africa, Label Printing Africa

    About The Skanem Blog Africa

    Keep up to date on the latest labelling and packaging trends and possibilities – from materials, colours and design – to branding, cost and supply chain optimization. Sustainability and innovation are strong driving forces for Skanem Africa, and we hope it’s an important part of your product development as well. We've gathered our industry experts to share practical experience on The Skanem Blog Africa to hopefully help you develop the very best label and packaging solutions for your products.

     

    Visit our company page: www.skanem.ke

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