All one-dimensional (1D) barcodes will be phased out and replaced with two-dimensional (2D) barcodes by the end of 2027. Brand owners that haven’t already transitioned to QR codes for all labelling purposes should start the process as soon as possible.
2D barcodes have been upwind since the pandemic. As a response to the demand for greater and easier information access throughout the supply chain, GS1 has initiated and is leading the transition to QR codes – dubbed Sunrise 2027.
QR codes will become the new standard, thereby replacing traditional EAN/UPC barcodes at point-of-sale (POS) and point-of-care (POC).
So, what are the benefits of QR codes compared to traditional barcodes, and what type of implications can you expect as a brand owner during the transition phase?
Multi-functionality in demand
QR codes benefit brand owners, retailers, regulators, distributors, and consumers in different ways. 1D barcodes carry less information, typically limited to price. 2D barcodes can store a significantly larger amount of data and enable a singular touch point for both supply chain purposes and for meeting consumer demands, including:
- Interactive features
- Track & Trace function
- Enhanced inventory management
- Product authentication
- Pricing
The multi-functional properties of QR codes make it easier to achieve greater transparency and traceability. Variable Information Printing (VIP), which is used to print variable data onto QR codes, also ensures compliance with rules and regulations.
Additionally, interactive features with Smart Labels will provide you with tools to increase brand trust and engagement among consumers, as well as promote your brand's ethical sourcing and environmental efforts. Using a camera on your smartphone or tablet to scan the QR codes, you can easily access information such as:
- Nutritional facts
- Allergens
- Sustainability data
- Sourcing data
- Online engagement activities
Read more: The power of labelling: Bridging the gap between brand and consumer
Updating your label artwork
The shape of 2D barcodes will alter the current artwork layout of your product labels. Traditional barcodes are rectangular, while QR codes are square. That is why brand owners should begin planning out the transition to QR codes now in order to adapt the label artwork to include a square barcode.
GS1 assists in the migrating process to 2D barcodes and can help you take the necessary steps toward streamlining your operations, including updating retailer scanning systems.
You are, of course, welcome to contact our team at Skanem Africa – we are more than happy to guide you through the process and provide more information to help you prepare for the transition to QR codes.
