A guide for choosing cost-efficient and sustainable label materials

    24/10/2023

    Matching products with the correct labelling materials isn’t always a straightforward process and varies between industries. Especially when the relation between cost and sustainability needs to be considered.

    Topics: Sustainable label material, Label manufacturer Africa, Labels Africa

    How psychology and sensory marketing can boost your product sales

    12/10/2023

    Did you know that your packaging and label trigger the mental process needed to buy your product? Because they are the consumer's first encounter with your product, they directly influence the decision-making journey.

    Topics: Labels Kenya, Label manufacturer Kenya, Label manufacturer Africa, Labels Africa

    Here’s how you can track your labels from order to delivery

    26/09/2023

    Following your label order should be simple and easily accessible anywhere, at any time. Our online tool – Siteline – lets you view your label library, approve label artwork, and track milestones in real time.

    Topics: Labels Kenya, Label manufacturer Kenya, Label manufacturer Africa, Labels Africa

    The power of labelling: Bridging the gap between brand and consumer

    12/09/2023

    A label is the only part of your product that expresses what your brand stands for and how it can contribute to your betterment. It’s also the first level of contact consumers have with your product. What might seem like a mere piece of paper is your best opportunity to convey your brand’s message quickly and effectively.

    Topics: Label manufacturer Africa, Label Printer Africa, Labels Africa

    How defect detection systems enhance label quality

    29/08/2023

    Producing high-quality labels is something we strive for here at Skanem Africa. Achieving that has much to do with meeting the specifications and requirements set by the customer. To avoid and minimize quality issues along the way, a smart defect detection system helps ensure that all stages of the printing process work seamlessly.

    Topics: Label manufacturer Africa, Label Printer Africa

    3 approaches to brand consistency for brand owners

    1/08/2023

    Have you ever envisioned how your customers perceive your brand and product? It should be easy to recognize your brand, what it stands for, and what your product does through the right means of communication. Achieving brand consistency helps you attract consumers and continuously build trust.

    Topics: Label design, Sustainable label material, Label manufacturer Africa, Label Printing Africa

    4 key takeaways from Skanem Africa in 2022

    6/12/2022

    This past year has affected brand owners and manufacturers in multiple ways, forcing businesses to look for alternative, cost-effective measures. Often neglecting sustainability efforts. So, our focus has been to offer you a place to explore possibilities that can give your brand the best of both worlds.

    Topics: Label manufacturer Africa, Label Printing Africa, Labels Africa

    Outlook for supply chain in 2023

    11/10/2022

    Disruption in the supply chain affects all areas in the labelling industry – from manufacturing to global logistics. As the demand for paper and filmic products is still high, carrying on in the same direction is no longer feasible, particularly due to skyrocketing energy costs. However, moving forward, brand owners do have options for navigating supply chains in a highly uncertain market.

    Topics: Label Supply Chain, Label manufacturer Kenya, Label manufacturer Africa

    About The Skanem Blog Africa

    Keep up to date on the latest labelling and packaging trends and possibilities – from materials, colours and design – to branding, cost and supply chain optimization. Sustainability and innovation are strong driving forces for Skanem Africa, and we hope it’s an important part of your product development as well. We've gathered our industry experts to share practical experience on The Skanem Blog Africa to hopefully help you develop the very best label and packaging solutions for your products.

     

    Visit our company page: www.skanem.ke

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